Online Master of Science in Marketing Analytics

Online Master of Science in Marketing Analytics

Enhance Your Marketing Skills and Data Analysis

MarketingAnalytics@American, the online Master of Science in Marketing Analytics program from the Kogod School of Business at American University, prepares students to apply digital marketing and analytic skills to make data-driven decisions. Students will study topics such as brand strategy, integrated marketing, and marketing analytics to further their expertise in marketing and data analysis.

The online MS in Marketing Analytics program is designed for marketing professionals who want to understand the more complicated aspects of data and advance their career. MarketingAnalytics@American students will learn how to use market data and digital marketing tools through specialized courses to help their businesses make more informed decisions and allocate resources efficiently.

During this current pandemic, American University is dedicated to maintaining access to a quality education. To help in this time of uncertainty, we are reducing tuition with the AU Community Care Fall Discount equivalent to 10 percent for the October 2020 term classes.

best online programs U.S. news grad business 2020

How We Rank

The Kogod School of Business’s online business master’s programs are ranked as follows by U.S. News & World Report in 2020.

#11 Best Online Business Programs for Veterans1

#26 for Online Business Programs2

AACSB Accredited

American University’s Kogod School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). AACSB accreditation is known worldwide as the longest-standing, most recognized form of specialized and professional accreditation an institution and its business programs can earn.

Marketing Analytics vs. Business Analytics

The online MS in Marketing Analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in Business Analytics program, which offers a foundational degree in data analytics and its application in business, the MS in Marketing Analytics program is dedicated to the study of how data affects marketing in various industries.

Marketing Analytics

  • Focused on data analysis in marketing
  • Designed for marketing professionals
  • Features specialized courses in marketing analytics
  • Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher

Business Analytics

  • Focused on foundational data analysis in business
  • Designed for general business professionals
  • Curriculum features a wide range of data analysis courses
  • Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manager

Take the First Step

Developing specialized data analysis skills can give you the competitive edge you need to advance your marketing career. Request more information about the Master of Science in Marketing Analytics program.

Curriculum

The MarketingAnalytics@American curriculum is designed to provide students with a deeper insight into how big data impacts marketing strategies in today’s economy. The curriculum consists of 33 credits and two in-person practicums and can be completed on a 15-month track. Specialized courses such as Marketing Analytics and Digital Marketing prepare students to advance their careers with enhanced data analysis skills. Learn more about the online MS in Marketing Analytics curriculum.

Program Requirements

33
total credits

5
analytics courses

5
marketing courses

2
practicums in Washington, D.C.

Courses

  • Applied Managerial Statistics
  • Business Insights through Analytics
  • Database and Big Data
  • Predictive Analytics
  • Business Intelligence
  • Marketing Management
  • Brand Strategy
  • Integrated Marketing Communications
  • Marketing Analytics
  • Digital Marketing Strategy and Analytics
  • Marketing Analytics Practicum I
  • Marketing Analytics Practicum II

MarketingAnalytics@American students are required to attend two in-person practicums (1.5 credits each) during the course of their program to fulfill the capstone requirement.

Online Learning Experience

MarketingAnalytics@American students attend live online classes where they interact and collaborate via webcam with Kogod faculty members and classmates. They complete weekly self-paced course work that complements the assignments and discussion in the live classes and have full access to office hours.

Faculty Spotlight

Online MS in Marketing Analytics students learn from the same experienced Kogod faculty who teach on campus. Made up of entrepreneurs, educators, CEOs, executives, and board members of Fortune 500 companies, our faculty are dedicated to lending support and remaining accessible to their students.

Grant Fiddyment

Adjunct Professorial Lecturer


Fiddyment is an applied mathematician interested in machine learning, neuroscience, and sports. His neuroscience work involves estimating brain dynamics with statistical models, particularly epileptic seizures. His basketball research leverages similar models to analyze game strategy, training, and performance.


Résumé Highlights

  • Manager of research and data scientist for the Philadelphia 76ers
  • Awarded Outstanding Teaching by an Adjunct Award by the AU Kogod School of Business
  • Published in several publications, including the Encyclopedia of Computational Neuroscience and the Society for Neuroscience Abstracts

Focus Areas: analytics

Wendy Boland

Interim Dean of Graduate Studies, Associate Professor of Marketing


Boland’s research focuses on consumer decision-making, risky consumption, consumer well-being, information processing, and marketing and public policy issues, especially those dealing with child and adolescent consumers.


Résumé Highlights

  • Published in several journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, and Appetite
  • Serves as a member of the Food Forum for The National Academies of Science, Engineering, and Medicine
  • Previously served as the associate dean for programs and learning at the Kogod School of Business

Focus Areas: marketing, consumer behavior

Mahsa Oroojeni

Professorial Lecturer


Oroojeni focuses her research on personalized disease management, personalized telehealth, healthcare analytics and informatics, applied machine learning, health economics, and supply chain management.


Résumé Highlights

  • Postdoctoral fellow at Johns Hopkins Bloomberg School of Public Health
  • Published work in the Journal of Applied Mathematical Modeling, Journal of Medical Internet Research (JMIR) Diabetes, International Journal of Business Information Systems, International Journal of Supply and Operations Management, and International Journal of Industrial and Systems Engineering

Focus Areas: IT, analytics, managerial statistics

Applying to MarketingAnalytics@American

Candidates must have a bachelor's degree from an accredited college or university to apply. GMAT and GRE scores are not required. To complete the application, they must submit the following:

  • Letters of recommendation
  • Transcripts
  • Test scores (optional)

The MS in Marketing Analytics program has four start dates throughout the year. Kogod accepts applications on a rolling basis.

Application Deadlines
Program Start Date Priority Application Deadline Final Application Deadline
October 2020 July 20, 2020 August 17, 2020
January 2021 November 2, 2020 November 30, 2020

Explore the Master of Science in Marketing Analytics Program Today

Enhance your data analysis skills and advance your marketing career. Request information about the online MS in Marketing Analytics program today.